First Stage SEO: Web Page Designing and Onsite SEO

Web page designing is the first stage of website development and implementation of SEO or Search Engine Optimization. One goal of designing pages, aside from making the web pages easy to navigate and look attractive, is to make them Search Engine friendly. It is a process involving strategies to increase quantity as well as quality of traffic to a website. Targeted traffic is what the search engines bring to a website, through algorithmic, natural or organic search results.

Visitors to the site are the lifeblood of the website’s existence. Traffic means business and dominant contributors to this are major search engines like Google, MSN, and Yahoo. Thus, when blueprinting or designing a web page, keep in ind that it is important to ensure Search Engine friendly pages to obtain higher rankings that would lead to more people clicking on the link to your site and more probable sales.

Primary search engines utilize programs or automated scripts that are more known as web crawlers or web spiders. These robots browse through the World Wide Web, methodically indexing web content, checking links and validating html codes. Information is stored and the websites that manage up-to-date content are pulled up into a listing when people type in one relevant keyword/ keyword phrase.

For your website/ web page to get indexed easily, the following are some of the techniques that you can use when designing on your own:

• Flash animations or images are not the best way to contain very vital information. Aside from slow page upload, search engine crawlers only index text in your source code. A good way to use images to represent text are when displaying email contact addresses, as these could be kept private from other bots accumulating unsolicited email lists. So unless you wish that the content of the image be readable only to human visitors, do not substitute text with images.

• Avoid the application of frames. The lengthy and complex codes used to create frames causes disarray among search engine spiders making them skip the site and makes bookmarking a lot more difficult.

• Meta Tag use and positioning are one factor noted by web crawlers in deciding whether or not to index a site or how frequent they would visit it. So make sure to use relevant meta tags appropriately.

• Use CSS or Cascading Style Sheets instead of bombarding html codes to style a page. Its efficacy lies in the elimination of redundant html tags that confuses the crawlers and makes page loading faster.

Another way of create Search Engine friendly pages to boost your business is through placing the your invaluable keywords at the right places. Keywords are words or group of words webmasters use to optimize a web content page. These match a specific niche that webmasters want their products or services to come up whenever Internet users search for such terms. A closely related term are Meta Keywords that are a form of meta tags. These are presented in their HTML form that enlist the keywords that are relevant to the page's content.

To effectively implement onsite SEO, note the following webpage parts where you should inject keywords:

• Title Tags. These are HTML tags, that define the text description on top of the web browser.

• Menu. Is a section of a web site or blog where its main features are displayed with their appropriate links to pages where information on that feature is found.

• Body text. Is the main content of the blog or web site. This usually takes the form of niche-based articles.

• Image Alt Text. Because spiders can read text-based content only, AoV Outsourcing service staffs also position keywords on images. Image Alt text is an alternative text in its HTML form.

• Hyperlinks are predefined connection to one object to another. Commonly, these can be placed within the body of posts. It can take the form of an active website URL or of a highlighted word or phrase which when clicked, leads you to another website or page. Hyperlinks can be created by making use of the or [url] html code.

• Footer Page is a layout element that appears at the bottom of any page.

Keyword placement can be done, while on the process of web designing or later, while the website is already up and working. Another pointer in building search engine friendly pages is to makes sure that the meta keywords are consistent with the Title tag and Description.

With these information and pointers at hand, you are now ready to boost your chances at SEO.

The Importance of Unique Contents on Your Blog and Ways to Create Them

Blogging has become one of the most popular Internet tools to broadcast not only personal thoughts but also potent marketing materials for businesses small or large. Its potential has been widely recognized and used making it harder to permeate and be amongst the crème de la crème of the blogosphere, with the millions of existing and competent bunch of bloggers vying for that same top spot you are aiming at in various respective niches.

The boom of social media has largely impacted the continual growth of the blogosphere and the whole Internet arena by increasing the demand for high quality content which means, the most unique content. Although there remains popularity contest issues and a lot more politics involved, efforts on creating unique content are sure to reap a whole lot of loving not only from regular readers and loyal clients all throughout the web but also from the giant Search Engines. Not doing so, you are sure to miss out on the chance of taking a ride at the best traffic generating opportunity available for free.

But the benefits of creating regular unique content on your blog is not limited to the success you'll be getting from social media sites alone. Above all, what you are aiming at is capturing the interest of blog readers. In the long run, if you are consistent with giving out valuable information, they become your repeat and loyal readers and possible consumer, or client. From these loyal followers who already have vested their precious trust upon you, your assurance of gaining excellent word of mouth is high and we all know that this is among the greatest marketing tools both on and offline. This great accumulation of blog readership then opens many more doors for you and your business. With trust established, you 'll gain brand awareness, marketing is made a lot more easier, your good online reputation is founded, prized inbound links are increased, traffic is sustained and of course income opportunities multiplies.

As if achieving all these is not enough, the possibilities are endless with unique contents on your blog. With the given benefits upfront, you are already free from direct niche competition. To a certain degree, competitors within the niche that you are working on would surely find it hard to offer your readership the same content that you've made them anticipate more from you and your blog. This shows how resisting the temptation of substituting quantity over quality definitely works.

In order to attract and maintain, if not steadily increase, a good number of readers, your every post doesn't have to be revolutionary. The thing about posting great blog contents is to make yourself a cut above the rest. And enlisted are some effective ways to do just that.

That Personal Touch

Writing blog posts from your personal experiences let the readers closely relate to the topic at hand. When you try to research on a subject, what you'll mostly be getting are mostly impersonal accumulations of information that are most probably just based on other various articles. Make the topic more colorful by acquainting it to an experience. Readers will appreciate your effort in trying to create a personal bond with them. This does not only make your blog content unique, it also makes readers more at ease, seeming to be talking to a human not just some automated encyclopedia.

Stand Alone

Although it's a good thing to be reading from various sources about the topic that you have in mind, do not just write as if you've just put these resources all together into one blog content. Use these resources as a means of generating a better way to present the topic, not to solely rely on to create content. Do more than research. Innovate.

Jot It All in a Journal

Most often, great ideas appear to us at the most unexpected places or moments. When these precious events occur, taking with you a handy journal might just be helpful. For the more technologically updated, keep these thoughts noted in your blackberry or notebook. You might just never know, what you might have forgotten might have been the “gold mine” that you've always been dreaming of.

When most Everybody Heads Right See the Light at the Other Side

We all controversies don't we? That's the key. Write from a perspective that does not jive what everybody else is agreeing to. Out of one popular subject, brainstorm through and see what the whole lot of people are missing. Once you've figured it out, it'll sure be like hitting jackpot attracting people by intriguing them first then laying it all out to them in delightful chunks.

Be an Expert

Learn more about your niche. Many among the competition commonly tends to feed the readers throughout the Internet with all those basic stuffs. By knowing more about the subject, you'll be able to delve deeper and give more promising insights on your blog posts. It's the details that makes contents more juicy for the readers.

Take Your Time

As pointed out earlier, you should not be substituting quality with quantity. If you have nothing good to write, take time to let those creative juices simmer. By rushing yourself, you'll most probably end up writing about the generics like what most blogs have been posting.

There are still a whole lot more ways to make your blog contents unique. Think it through, I'm sure you'll be able to come up of more.

Basics of Link Trading and Why It is Popularly Being Outsourced

Link trade, reciprocal link exchange, swap links, the term may have evolved into other forms but it still retains its meaning that is the method of bartering links with numerous sites which are of quality. There are various ways to arrange link trading, the simplest way is through emailing other webmasters having related websites. Other means include visiting webmaster discussion boards which offer a dedicated link exchange forum and creating a page in your site purposeful to visitors wanting to exchange links.

Link trading is one of the most viable techniques to gain a good positioning at major search engines. Cost-effective, this kind of advertising could be implemented on a shoe-string budget. Having a lot of partner sites with links pointing to yours, this could bring in increased and targeted traffic. Supreme search engine positioning plus targeted traffic strengthens website visibility, which is the key for survival in the web.

An “off page” factor that have built its way into the search engine rankings, link building is most often mistaken for something as simple as accumulating a lot of links, but there’s really more to it. To understand this fully, you could start at knowing the definitions of the terms associated to link building and link popularity:

· Sponsored links are paid for advertisements which are in their text form. These ads contain hyperlinks directing a user who clicks on it, to the page of the product or service offered by the advertiser. It implements a Pay per Click model where prices are determined through bidding system.

· Link farms are groups of sites in the World Wide Web that contains reference links or hyperlinks to each web page, included in the group. These are a type of spamdexing scheme that though can be manually built, are commonly a product of automated services or products.

· Nofollow is a special HTML attribute value that indicates a link that does not affect or have any influence on search engine ranking. This was formulated in response to preventing spamdexing ang to enhance search engine results quality.

· Reciprocal link, mostly achieved through link trading, is the bilateral placing of links between two sites to ensure traffic for both sites.

· Multi-way Linking is web promotion strategy that was based on reciprocal linking. This act may have three or more participating partner sites, which accommodate non reciprocal one links revolving around each site.

Being a webmaster or online business owner, you have to work on being “the brain” of the operations that affect the business. It doesn’t mean you would have to do everything yourself. As link building is among the most tedious and time consuming tasks in running an e-business, the wisest thing to go about it is through delegation. Yes, outsource this online business operation to experts and definitely save both time and money. Spare some dollars and gain the rewards without having to do much. Just place that order and off your rankings go… shooting its way to the top.

Now that’s how you work smart, not hard.