Web page designing is the first stage of website development and implementation of SEO or Search Engine Optimization. One goal of designing pages, aside from making the web pages easy to navigate and look attractive, is to make them Search Engine friendly. It is a process involving strategies to increase quantity as well as quality of traffic to a website. Targeted traffic is what the search engines bring to a website, through algorithmic, natural or organic search results.
Visitors to the site are the lifeblood of the website’s existence. Traffic means business and dominant contributors to this are major search engines like Google, MSN, and Yahoo. Thus, when blueprinting or designing a web page, keep in ind that it is important to ensure Search Engine friendly pages to obtain higher rankings that would lead to more people clicking on the link to your site and more probable sales.
Primary search engines utilize programs or automated scripts that are more known as web crawlers or web spiders. These robots browse through the World Wide Web, methodically indexing web content, checking links and validating html codes. Information is stored and the websites that manage up-to-date content are pulled up into a listing when people type in one relevant keyword/ keyword phrase.
For your website/ web page to get indexed easily, the following are some of the techniques that you can use when designing on your own:
• Flash animations or images are not the best way to contain very vital information. Aside from slow page upload, search engine crawlers only index text in your source code. A good way to use images to represent text are when displaying email contact addresses, as these could be kept private from other bots accumulating unsolicited email lists. So unless you wish that the content of the image be readable only to human visitors, do not substitute text with images.
• Avoid the application of frames. The lengthy and complex codes used to create frames causes disarray among search engine spiders making them skip the site and makes bookmarking a lot more difficult.
• Meta Tag use and positioning are one factor noted by web crawlers in deciding whether or not to index a site or how frequent they would visit it. So make sure to use relevant meta tags appropriately.
• Use CSS or Cascading Style Sheets instead of bombarding html codes to style a page. Its efficacy lies in the elimination of redundant html tags that confuses the crawlers and makes page loading faster.
Another way of create Search Engine friendly pages to boost your business is through placing the your invaluable keywords at the right places. Keywords are words or group of words webmasters use to optimize a web content page. These match a specific niche that webmasters want their products or services to come up whenever Internet users search for such terms. A closely related term are Meta Keywords that are a form of meta tags. These are presented in their HTML form that enlist the keywords that are relevant to the page's content.
To effectively implement onsite SEO, note the following webpage parts where you should inject keywords:
• Title Tags. These are HTML tags, that define the text description on top of the web browser.
• Menu. Is a section of a web site or blog where its main features are displayed with their appropriate links to pages where information on that feature is found.
• Body text. Is the main content of the blog or web site. This usually takes the form of niche-based articles.
• Image Alt Text. Because spiders can read text-based content only, AoV Outsourcing service staffs also position keywords on images. Image Alt text is an alternative text in its HTML form.
• Hyperlinks are predefined connection to one object to another. Commonly, these can be placed within the body of posts. It can take the form of an active website URL or of a highlighted word or phrase which when clicked, leads you to another website or page. Hyperlinks can be created by making use of the or [url] html code.
• Footer Page is a layout element that appears at the bottom of any page.
Keyword placement can be done, while on the process of web designing or later, while the website is already up and working. Another pointer in building search engine friendly pages is to makes sure that the meta keywords are consistent with the Title tag and Description.
With these information and pointers at hand, you are now ready to boost your chances at SEO.
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