Article Marketing and Resource Box that Gets Clicks

Ranking good at search engines through requires two important factors. These are:

1. Valuable, regularly updated and Search Engine friendly content.

2. And the quantity and quality of links, preferably one-way, pointing back to your website.

Search Engines tend to rank websites with higher number of incoming links (links found at other web pages that would direct clicks to your web site). To Search Engines, a well-linked web site has more value than those with less or none at all.

One way increase your web site's incoming links is through article marketing. It is a marketing strategy that has been more popular in its online advertising form. In article marketing, the marketer provides valuable information on a certain niche in the form of articles. These articles are then freely distributed to different article directories. The author or company would then gain authority or have their expertise make known within the market that they are operating.

Entrepreneurs and companies distribute articles about their business, generally because they:

* Want to establish themselves as experts in the specific niche that they are conducting business on,

* Feel the need to offer free and valuable information to the their targeted market, and

* Need to advertise their website, product, and/or service.

Article Marketing entails time and knowledge or money. Having the money, and not so much time or having poor English, a company or professional could choose to hire a ghostwriter who would be willing to give up copyright of their work for a price. Businesses owners/ professionals could also opt to do the writing themselves if they lack the money. Or it could also work with the combination of the factors given depending on what suits the entrepreneur best.

The key to getting articles accepted by the directories are quality content, no advertisement in the article body and no links or if any, just those directed to helpful resources. You also have to work on a resource box that urges the reader to take action to gain business leads.

The success of writing an article for distribution on the World Wide Web is not limited to the excellent writing of the entrepreneur or a hired ghostwriter, it also needs a compelling Author Resource. The Resource box is article component where the reader is urged to take action. This makes the article resource a very vital tool in article marketing.

To craft a Resource Box to capture readers' interest, here are some pointers:

1. Brand your name. Writing in the third person, introduce the name or your company. Information about who you are should be enclosed in the first sentence of your resource.

2. Speak of your 'expertise'. Relate relevant experiences, years working in the field, past occupations, awards achieved, etc. Any truthful statement of credibility is well acknowledged.

3. Try offering something for free. If you have other free info products or materials that establish your expertise, this would be the best place to distribute these.

4. Call to action. Include anything that would prompt the reader to go further like 'Please visit mysite.com' or 'Click here to subscribe', etc. Not having these action words would make you miss out on a whole lot of clicks.